The Shelf Life of Makeup

While it may be tempting to save every single beauty purchase and make it last for as long as possible, your hoarding habit can literally make you sick. Old, expired, or damaged makeup and makeup tools are not only prone to product reformulation – which basically means the chemical composition of your makeup changes, they are also breeding grounds for bacteria! What’s more, pore-clogging dirt and product residue on dirty makeup tools can also increase the likelihood of breakouts.


So if you aren’t in the habit of cleaning your makeup tools or replacing your makeup regularly, consider this is a wakeup call. Protect your skin by keeping in mind these key expiration dates for your beauty stash:

Lipstick: 1 to 2 years


How do you know when to get rid of an old tube? Smell it. If it smells rancid, toss it, obviously.

Lip glosses/chapsticks: 2 years
Powder eye shadow: 2 years
Cream eye shadow: 12 to 18 months
Eyeliner: 1 year
Mascara: 3 months


This product expires the fastest. To prevent your mascara from expiring sooner than its expiry date, refrain from pumping the wand in and out of the tube as this exposes the product to the air, causing it to dry up faster.

Powder blush: 2 years
Cream blush: 6 months
Oil-free foundation: 12 months


If your water-based foundation dries out before its expiration date, just add a few drops of alcohol-free toner and mix it in to revive it.

Oil-based foundation: 18 months
Concealer: 2 yearsMoisturiser: 2 years
Makeup brushes: wash every few weeks in a mild detergent.



Make it a habit to label your beauty products with the date of first use. This way, you can keep track of how long you have been using a product and when you should toss it. And always discard any makeup that is broken, missing its cover or stored in a broken container.

To extend the shelf life of your makeup:

  1. Screw caps back on tightly to prevent makeup from drying out
  2. Don’t expose makeup to extreme temperatures as it will alter its consistency
  3. Don’t submerge brushes in water as the glue may weaken and the brush can fall apart

What other key dates should we keep in mind for makeup and makeup tools? How do you maintain your beauty stash? Share your thoughts in the Comments below!

* photos all credited online.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s