Fresh Life Eau de Parfum will be available in July 2014 at Sephora

Remember my earlier post on Fresh’s 2014 Summer collection launch that i am privileged to attend (click here) Fresh Life Eau de Parfum have a really unique scent. If you are someone that loves something fresh and unique, you might want to check out Fresh Life at sephora from July.

Fresh is thrilled to introduce Fresh Life Eau de Parfum. Lev Glazman, co-founder and “nose” of the brand, created a fragrance that embraces Fresh and its sensibilities, a scent that captures the ultimate Fresh moment…

“Growing up in Communist Russia, the only fragrance available was Red Moscow. Only the bravest women would find a way to get their hands on a forbidden French fragrance, my mother included. When I was just six years old, I remember going with my mother to the black market so she could get her hands on this fragrance. It amazed me how much she was willing to risk to buy theperfume. This was a defining moment in my life. I realized the importance that fragrance plays in people’s lives and how it can instantly make them happy and feel special.”

The idea that any woman could feel beautiful through fragrance had a lasting impression on me. Fragrance became my artistic medium, the way I experienced the world and organized my memories, each fragrance achapter of my sensorial diary.

After 21 years of being in business and developing fragrances, I wanted to create a scent that not only encompassed the brand, but also allowed people to see life through Fresh eyes. In order to do so, I had to design this nontraditional structure consisting of four different compositions. I then carefully blended them all together to capture the ultimate Fresh moment… 

“I awake in the early morning to the damp earth, cool and breathing beneath my toes. The fog curls across the pond like the softest cloud; the air is infused with a sweetness. As the rising sun spins everything into sparkling silk, I walk quietly into velvety water, taking care not to disturb the purity of this still moment. As I swim I imagine that I am flying, the water is my blue sky, full of hope and possibilities. I am revived. I am reinvigorated. I am Fresh.”

Fresh Life EDP[1]

Earth is my scented bed

Velvet Bergamot, Vanilla grass, dreamy cypress

Air is infused with a sweetness

Grapefruit, lilac leaves, transparent Magnolia

Sun is sparkling silk

Silk amber, Warm orange, Tonka Flowers

Water is my blue sky

Sweet cucumber, sparkling Moss, Morning dew

THE FRESH LIFE COLLECTION INCLUDES:

Fresh Life Eau de Parfum 3.4oz/100ml (S$144)
Fresh Life Eau de Parfum 1oz/30ml (S$80)
Fresh Life Eau de Parfum Rollerball (S$36) 

FRESH LIFE COLLECTION will be available in July 2014 at Sephora.

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