Fresh’s 2014 Summer collection at Capella Singapore

Ginevi attends an intimate preview of American beauty brand, Fresh‘s 2014 Summer collection at Capella Singapore

The room was beautifully decorated and very well scent with rose scent candles. Very therapeutic .

it is my very first experience with  fresh and i am very impressed by the brand.



The rose truly represents beauty. It’s beautiful to look at, beautiful to smell, and has all these beautiful benefits. I call it ‘nature’s wonder.’


One of the most recognizable flowers across cultures, the rose is associated with romance and royalty and has been the basis of beauty rituals for centuries. With today’s technology, we are able to refine the purity of the extract, making it even more effective in skincare. ” —Lev Glazman, Fresh Co-founder



And roses are so beautiful . i will totally submit to it 🙂 That’s my ONLY favourite flowers.  



and next up. Goshhh…. isn’t this soooo beautiful ? Sugar, the name, i have a feeling that my lips gonna be well moisturised, sweet, soft and tender 🙂



The story behind ? Let’s read on :

“Each of our grandmothers used sugar, a natural antiseptic, to heal our scrapes. Wanting to pass this effective ritual on to the world, we bottled our shared tradition, pioneering the use of sugar in the beauty industry.”

—Lev Glazman and Alina Roytberg,
Fresh Founders


(picture credit to the blogger that sit besides me that day! i didnt manage to get your blog, contact me if you saw my post. email me )


The range is sooo alluring, addictive and you might ask, how can i choose the perfect shade for my lips?

The tip given by the team from HK was :

First, choose something that its love at the first sight.
Second, choose something you wont buy and Lastly, choose something that you think you will like 🙂 mix these 3 colors you will get your perfect lip tone!!!


Discover the story of life, read on :

“I awake in the early morning to the damp earth, cool and breathing beneath my toes. The fog curls across the pond like the softest cloud; the air is infused with a sweetness. As the rising sun spins everything into sparkling silk, I walk quietly into velvety water, taking care not to disturb the purity of this still moment. As I swim I imagine that I am flying, the water is my blue sky, full of hope and possibilities. I am revived. I am reinvigorated. I am Fresh.” 


Every collection is so impressive and well thought of in the making. A good branding concept that i am really impressed with.

And i am loving fresh so much. i love the Rose range skincare it makes me smell great and rejurvenate my skin smooth and tender. i guess scent plays a big part in making a happy mood. 🙂

Highly recommanded the Rose floral Toner. so refreshing and skin booster 🙂 The best time to use it? Ginevi says : ANYTIME! it is sooo addictive!


Signing off here, Happy Labour Day everyone !!!


#sidenote for my readers :

Fresh Rose Collection (the new Rose Hydrating Eye Gel Cream will be launched in June)

·       Fresh Sugar Lip Treatment Collection (the new shade, Tulip, will be launched in June)

·       Fresh Life EDP (to be launched in July)

All products will be available in Sephora stores.

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