ZALORA x River Island Launch Party!

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True to ZALORA’s tech-savvy spirit, guests were invited to shop the collection on their mobile devices via Augmented Reality walls. By scanning images of River Island items on the wall through their Aurasma app, guests caught a glimpse of the faces behind ZALORA, captured in candid videos of ZALORA employees modeling River Island products, before being brought onto the River Island virtual shop-in-shop.

Express at-event delivery was also offered, where guests could choose to have their orders sent straight to them at the MINI Cooper showroom at the end of the night.

And celebrities and radio dj that host… and it is bobby 🙂

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and more celebrities …

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Shan is there too 🙂

 

 

 

 

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The Crowd was lots! 🙂

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Finally unveiling the full River Island collection of over 400 styles across menswear and womenswear at MINI Habitat.

ZALORA celebrated the return of River Island to Singapore through pure-play e-commerce, with us as the only appointed local retailer in Singapore, Hong Kong and Malaysia.

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The night started on a high note at MINI Habitat, with the full River Island shop-in-shop finally going live at http://www.zalora.sg/river-island-singapore/ – A milestone moment that unmistakably signals the faith that international brands are starting to show in South-East Asia’s online fashion retail scene.

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hmm… what do you think of MINI ? Would you buy it ?

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How does the mini look from top view?

 

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The well-lubricated night was a smashing success, with Singapore’s fabulous fashion crowd in attendance

Models in River Island clothes, do you love this collection ?

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Aside from enjoying the night’s shopping and social elements, guests also indulged in fringe activities such as hair make-overs by Kimage, diamond-dust nail polish manicures by Etoile NYC, and a pop-up café by Penny University, before kickstarting their weekend by partying the night away at the launch’s afterparty at Kyo.

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and hair styling sessions

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Zalora – One Stop Fashion Code : ZBAP1tg
15% discount code for your favourite buys at http://www.zalora.sg/ (check out with ZBAP1tg)

and check out the Mini Roadshow at Vivocity with very good offer from 20 sept to 24 sept.

Time for some shopping at http://www.zalora.sg/

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