Ginevi joined the NEA Eco Run 2013- in support of youth for the Environment Day

Media Schedule & Map of NGC-NEA Eco-Run 2013-1

In support of the Youth for the Environment Day in April, National Geographic Channel (NGC) has partnered the National Environment Agency (NEA) to launch their first ever NGC-NEA Eco-Run to promote recycling efforts andawareness of environmental sustainability through youths. The run which is set to take place on 20 April 2013, will be held at the Bishan-Ang Mo Kio Park and will offer two race categories – a 2.5 km ‘Fun Run’, and a 5 km Youth Run.

YOUTH FOR THE ENVIRONMENT DAY 2013

Launched in 2011 by NEA, Youth for the Environment Day (YED) is a key platform to engage youths to champion environmental ownership, as well as renew their commitment to care for the environment. YED provides opportunities for youth to lead, organise and participate in environmental programmes and to show their passion and commitment towards global and local environment issues. youths on how they can turn challenges into opportunities for a sustainable Singapore.

THE NGC-NEA ECO-RUN 2013

The Run aims to underscore the objectives of YED, by advocating environmental sustainability through recycling. In a bid to promote clean and green living, the event encourages youth participants, aged 13 to 25 years, to chalk up points by collecting recyclable materials such as plastic bottles (PET) and aluminum drink cans. In addition, participants can also promote recycling efforts further by inviting friends, family and community members to pledge their commitment to the cause by sponsoring the participants in the collection of recyclable items. These sponsors need to only register on the microsite (www.yed.sg/ecorun) and pledge a collection of recyclable items to the participant they are supporting.

ECO-FRIENDLY EVENT

To further highlight the green movement, the event will also ‘run the talk’ by integrating a number of environmentally-friendly event guidelines and eco-friendly measures such as the commissioning of eco-friendly running t-shirts made from plastic bottles in collaboration with Qloov. The event will also do away with the use of conventional plastic or paper cups at race water points. Instead, participants will be provided with stainless steel water bottles prior to the start of the race which can be re-filled at designated water points along the route. This will eliminate the collection of massive amounts of ‘race-waste’, in line with the Keep Singapore Clean campaign.

“I hope to see more young Singaporeans take the lead in keeping the environment clean and encourage their families and friends to do likewise,” said Mr Andrew Tan, CEO of NEA. “NEA is pleased to partner the National Geographic Channel to find ways to spread this simple message to each and every home – Every little action counts. It starts with me.”

Ms. Yvonne Tay, Deputy General Manager, FOX International Channels, Singapore, said,  “The National Geographic Channel has been inspiring people to care about the planet and every living creature on it. Conservation and environmental sustainability are just some of the initiatives that we are concerned about. Together with the National Environment

Agency, we hope to inspire our youth to take the lead in caring for the environment. The Eco-Run is another example of great synergy between two organisations that are united by the need to continuously engage, conserve and restore to create a sustainable environment in our community.”

Interested participants who wish to sign up for the inaugural NGC-NEA Eco-Run 2013 can do so by registering their application online at www.yed.sg/ecorun.

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