GUINNESS® Singapore created history this evening by achieving a Guinness World Records™ title for the “Longest Bar Slide” at the launch of its new GUINNESS Draught in a Bottle (GDIB) variant.
The exclusive event was attended by over 350 guests at the House of Timbre who witnessed Guinness fan Jeffrey Ng, handpicked by the brand, slide the new 330ml GUINNESS Draught in a Bottle 14 metres and 10.4 centimetres down the specially constructed bar slide to establish the world record.
With 10 metres set as the minimum mark to achieve the new Guinness World Records title for the “Longest Bar Slide”, five GUINNESS fans were pit against each other in a round-robin format to clinch the title. Rallied by a supportive crowd and closely observed by an adjudicator from the Guinness World Records, Jeffrey overcame initial jitters to successfully set the record on his second attempt.
“We are thrilled to have secured the Guinness World Records title for the “Longest Bar Slide” which made the launch of the iconic Guinness Draught in a Bottle even more ground-breaking. What an exciting first for Guinness in Singapore! Guests and fans witnessed history today and the achievement marks the launch of Guinness Draught in a Bottle which offers consumers a new way of enjoying the Guinness draught they know and love,” said Mr. Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore, who received the official certificate from the Guinness World Records adjudicator on-site.
“Everything about this evening has been spectacular, from the once-in-a-lifetime experience of setting a Guinness World Records title on behalf of Guinness, to the pyrotechnic display and refreshingly smooth Guinness Draught in a Bottle. This will be a night that my friends and I will remember forever!” said Jeffrey, a 30-year old finance executive.
Jeffrey was one of five fans handpicked by GUINNESS who had submitted the most creative entries to a contest hosted on the brand’s Facebook page which asked consumers to complete the sentence “Guinness is as smooth as…”.
To successfully establish the record, the opened bottle had to remain on the flat, smooth-surfaced bar which measures slightly wider than your average 30 cm ruler after the attempt, with no spillage allowed. Following the record attempts, guests also had the chance to try their hand at the slide on a custom built Guinness bar, which measured 0.5 by 15 metres.
GDIB will retail for approximately $12 per bottle at clubs, restaurants and diner outlets all over Singapore, including areas such as Dempsey Hill, Holland Village, Clarke Quay and Mohamed Sultan Road.