From the catwalks of Paris to the runways of Singapore, Redken continues its strong connection to the fashion world by signing on as the Official Hair Sponsor for this year’s Audi Fashion Festival and Blueprint trade show. As official sponsor, the Redken team will be styling the tresses of over 250 models throughout the weeklong festival.
To mark the occasion, Redken will be inviting acclaimed hairstylist Jorge Joao, from KOI Hair Studio in Ontario, Canada to showcase his expertise at the Redken-Rock the Runway 2 Hair Show on May 17 at 10pm, where he will be translating the latest runway hair trends using Redken’s award-winning line of styling products such as the Style Connection Wool Shake 08 (Her World Beauty Awards 2011) and RFM Dishevel Fiber Cream (Men’s Health Grooming Award 2011).
With many years of experience under his belt, Jorge has performed on various international stages and shows across North America – the most recent being the Toronto Fashion Week where he led a team of over 30 Redken hairstylists. Jorge has received illustrious industry accolades including the Contessa Awards – Multicultural Stylist of the Year 2012 (Winner) and Ontario Stylist of the Year (Semi Finalist).
Organized by Mercury Marketing and Communications and supported by the Singapore Tourism Board, the Audi Fashion Festival is an annual fashion fusion gateway between international and local designers and labels.
Also making its presence felt again at the Audi Fashion Festival this year is Blueprint, a fashion launch pad for aspiring designers. Sharing the same vision for fashion and creativity, Redken and Blueprint will be coming together to support emerging local talent on a global stage.
Good news! I am giving out a pair of tickets to all my readers out there! Stand a chance to win by leaving a comment :
Tell me why do you want to attend the Redken Audi Fashion Show 2012?
Leave your name and email address . 🙂 Winners will be contacted via email 🙂 good luck!