Tiger Beer Brings Its Chinese New Year Celebrations To New Heights

Tiger Beer ushered in the coming Chinese New Year by taking its celebrations to a higher level by hosting the Tiger Lunar Extravaganza yesterday at the Singapore Flyer. Also known as “Singapore’s Wheel of Fortune”, the Singapore Flyer is the world’s largest observation wheel. Attended by more than 300 invited guests, the Tiger Lunar Extravaganza embodied the concept of “beer”, “friends” and “fortune” as well as the spirit of 聚(togetherness) through the evening’s proceedings.

The festivities kicked off with guests participating in a traditional and symbolic “Lou Hei” (or prosperity toss) while riding in the Singapore Flyer. At the apex, 165 metres above sea-level, they tossed “yu-sheng”, a mixture of raw fish and shredded vegetable and toasted to good fortune with Tiger Beer.

“The Tiger Lunar Extravaganza is a modern interpretation of the traditions of celebrating the Chinese New Year which calls for spending quality time with family and friends. It represents the essence of “togetherness” which is reflected in our ushering of the new lunar year at new heights and with unique, yet meaningful activities organised for our guests and Tiger Beer fans. We at Asia Pacific Breweries Singapore would like to wish everyone celebrating the festive season a wonderful lunar new year filled with good health, wealth and fortune“, said Michael Chin, General Manager, Asia Pacific Breweries Singapore.          

Following the “Lou Hei” in the Singapore Flyer, guests in attendance took the chance to improve their “feng shui” with meaningful rituals to enhance their relationships with friends and family in the year of the Water Dragon, tying back to the theme of “togetherness”. The rituals were conceptualised by Tiger Beer in collaboration with geomancer Grand Master Phang of New Trend Lifestyle.

One such ritual involved the casting of Mandarin oranges into a “Tiger Beer Five Fortune Pagoda” made up of Tiger Beer cans stacked to signify 五福临门 (Wu Fu Lin Men) or “Five Fortunes at the Door”. The five fortunes comprise longevity, wealth, health, kindness and benevolence. The “Tiger Beer Five Fortune Pagoda” can be replicated at home by Singaporeans with a 24-can pack of Tiger Beer to wish for the five types of fortune and good luck.

Another ritual introduced at the event was the specially-created “Tiger Beer Dragon Wall” which involved guests slotting cans of Tiger Beer into a constructed wall to form the shape of a Water Dragon. It symbolised “the attraction of wealth from all directions by the Dragon on the Great Wall”.

Guests were then treated to a sumptuous six-course dinner and festive entertainment at Seafood Paradise restaurant, overlooking the stunning backdrop of Marina Bay. 

Yummy Abalone, we had one each! 🙂

Lovely Crispy Suckling Pork to bring good luck and prosperity! My Favourite!

Prisca and me 🙂 she got a dragon baby! Huat ar !!!

Thanks Tiger, APB and everyone that i met that day and Here wishing everyone a Happy Dragon Year and a Whole Year of Well Wishes and Prosperity!!! 🙂 


One thought on “Tiger Beer Brings Its Chinese New Year Celebrations To New Heights

  1. Pingback: Why Travelers and Investors Love Singapore | Bangari Content Gallery

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