Hawaiian Tropic Singapore Blogger Escapade

Hawaiian Tropic® Sun Care Unveils Luxurious New Products with New Look and Feel

SINGAPORE – Hawaiian Tropic Sun Care unveils bold changes that mark an evolution for the iconic sun care brand. With a focus on beauty and ‘indulgent sun protection’, the entire line of sunscreens, tanning and after sun products now offer a new, luxurious, upscale look and feel.

The innovative new line includes a range of sunscreen products with patented SunSure® Protection, such as the Sheer Touch Lotion Sunscreen SPF 50.  The After Sun Aloe Vera Gel, with hydrating vitamin E moisturises the skin to help prevent peeling and relieve sunburn. The new Hawaiian Tropic Sun Care product line is available at selected Guardian, Watsons, Sasa, Fairprice Finest, & Carrefour stores across Singapore. Prices range from $11.90 to $18.90, with the lip balm sunscreen at $4.90.

“The modern woman wants her sunscreen to do more than simply protect her from the sun’s harmful rays; she wants it to enhance her sun experience by moisturizing her skin, and seducing her senses,” says Zora Crowder, Hawaiian Tropic Senior Brand Manager at Energizer Personal Care, LLC, parent company of Hawaiian Tropic sun care. “Our consumer is a woman who is always up-to-date on the latest trends and loves to be spoiled by her beauty routine. Now more than ever, the Hawaiian Tropic brand will provide her with the indulgence she wants and the protection she needs.”

Discover The Beauty of Sun Protection

The new Hawaiian Tropic line is designed to thrill the senses – from skin-nourishing formulations with exotic island botanicals to sensual fragrances. An exclusive blend of six island botanicals with moisturizing antioxidants make up the Hawaiian mix, a blend that is unique to many Hawaiian Tropic Sun Care products. These ingredients indulge the senses by infusing tropical scents with vitamin-enriched lotions that moisturize the skin.

“The re-launch of the Hawaiian Tropic sun care product line-up is all about The Beauty of Sun Protection,” says Christine Popoff, Director of Sun Care, New Product Development at Hawaiian Tropic Sun Care. “And, this is just the beginning. Our team continues to look at new innovations that bring beauty and sun protection together in unique ways to provide products that instantly enhance skin’s appearance with moisturizing properties that help women feel better and look better.”

The New Look

The new look of the Hawaiian Tropic brand features beauty oriented packaging with a signature curvy shape, as well as clean, modern colours and graphics that reflect tropical beauty. This new packaging builds on the brand’s iconic heritage and brings to life a contemporary but familiar look that is both upscale and sensual.

The New Scent

Hawaiian Tropic sun care reveals a new modern twist on its classic coconut fragrance. The heritage scent has been enhanced for even broader appeal – featuring hints of peach, jasmine and rose. In consumer testing, the new fragrance was overwhelmingly preferred three to one over the current. The new scent will be phased in across the line.

The New Feel

Hawaiian Tropic sun care smells and feel unlike any other. Whether it is UV protecting sunscreen, after sun moisturizers, or tanners, Hawaiian Tropic pampers your skin with light, silky formulas and exotic ingredients and fragrances.

Don’t just enjoy the sun. Luxuriate in it beautifully. The brand re-launch will be accompanied by a new advertising campaign which will focus on the “Beauty of Sun Protection”, supporting the brand’s unique positioning as sun care that provides indulgent sun protection.

The Key Products

Hawaiian Tropic Sheer Touch Lotion SPF 50

Indulge and protect your skin with our line of Skin Beauty Protection products. Rich, creamy formulas infused with an exotic blend of flora and fruit extracts provide your skin with optimal coverage. With our signature tropical coconut scent! 

Features & Benefits:

• Skin-nourishing antioxidants
• Exotic coconut scent!
• Formulated with our patented SunSure® Technology
– Tested in the natural sunlight!
– Less chemical sunscreens
– Advanced UVA Protection
• Very water resistant
• Oil-free & non-greasy

Invisible Sheer Touch formula packed with exotic ingredients:

• Hawaiian Mix:
• Coconut: Moisturizes and softens skin; contains antioxidants.
• Plumeria: Good for skin toning. A traditional flower used in leis.
• Mango: Moisturizes with Vitamins C & E.
• Guava: Moisturizes with Vitamin C.
• Passion Flower: Astringent; Good for skin toning.
Taro Root: Rich in antioxidant beta-carotene
• Indulgent ingredients:
• Papaya: Moisturizes with Vitamins B, C & E.
• Aloe Vera: Soothes and moisturizes; has healing properties.

Scent : ★ ★ ★  ☆ ☆ ( light coconut scent just nice the skin)
Texture : ★ ★ ★ ★ ★ (smooth texture)
Effectiveness : ★ ★ ★ ★ ☆ (excellent long lasting protection, and is waterproof)
Overall : ★ ★ ★ ★ ☆(YES, i will buy it)

Hawaiian Tropic After Sun Gel Aloe Vera

Indulge and moisturize your skin with our luxurious After Sun Gel. Prepared with Aloe Vera and a complex of vitamin E, this exclusive formula moisturizes the skin and helps prevent peeling and relieves sunburn. Great for everyday use!

Features & Benefits:

• Soothes tender skin with Aloe Vera
• Nourishes with exotic botanical extracts and Vitamin E
• Non-sticky, moisturizing and refreshing
• Immediate relief 

Formulated with exotic island botanicals:

• Hawaiian Mix:
• Plumeria: Good for skin toning. A traditional flower used in leis.
• Mango: Moisturizes with Vitamins C & E.
• Guava: Moisturizes with Vitamin C.
• Passion Flower: Astringent; Good for skin toning.
• Taro Root: Rich in antioxidant beta-carotene
• Indulgent ingredients:
• Aloe Vera: Soothes and moisturizes; has healing properties.
• Kukui Nut: Moisturizes; Contains Vitamins C & E.
• Papaya: Moisturizes with Vitamins B, C & E.

Scent : ★ ★ ★  ☆ ☆ ( perfume free product is good for the skin!)
Texture : ★ ★ ★ ★ ★ (I really like the cooling and soothing sensation!)
Effectiveness : ★ ★ ★ ★ ☆
Overall : ★ ★ ★ ★ ☆ (Better than average as it heals and soothe the skin / burn texture)
Tropical/ Vanilla Mint Lip Balm SPF 45+

Delicious Indulgence with juicy, moisturizing flavors that protect while they soften lips! Not only will you help protect your lips with SPF 45+, but you will also keep them soft with the Aloe Vera, Cocoa Butter and Vitamins A, C & E enriched formulas. Also great for often forgotten spots like your nose, ears and cheeks!

Features & Benefits:

• Formulated with our patented SunSure® Technology
– Tested in the natural sunlight!
– Less chemical sunscreens
– Advanced UVA Protection
• Water resistant
• Helps reduce your chances of chapping, blistering and sunburn
• Lightweight and non-waxy
• Moisturizing with Vitamins A, C & E
• Delicious Tropical flavor
• Great for everyday use

Scent : ★ ★ ★ ★ ☆ (sweet scent! yummylicious)
Texture : ★ ★ ★ ★ ★ (I really like how it slides through my lips!)
Effectiveness : ★ ★ ★ ☆ ☆
Overall : ★ ★ ★ ☆ ☆
The new Hawaiian Tropic Sun Care product line is available at selected Carrefour , Fairprice Finest, Guardian, Sasa & Watsons stores across Singapore. . Prices range from $4.90 to $18.90, with the lip balm sunscreen at $4.90.

About The Hawaiian Tropic Brand

Hawaiian Tropic® Sun Care is a registered trademark of Playtex Products, Inc., whose parent company is Energizer Holdings, Inc. Founded in 1969, Hawaiian Tropic® Sun Care is one of the most iconic and best-known sun care brands in the U.S. The brand offers a wide range of products in the sun care segments including sunscreens, tanning and after sun, with SPF ranges of up to 80. All SPF 15 and above Hawaiian Tropic® Sun Care products feature SunSure® Protection, a patented formula that provides advanced UVA and UVB protection.

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2 thoughts on “Hawaiian Tropic Singapore Blogger Escapade

  1. Hi! Thanks for this post. Would you know the exact place to get most of their products here in Singapore? I can’t seem to find a lot of them. Is mostly a couple of options. I’m looking for self tanning, or simply their tanning lotions. I’d appreciate if you could let me know! T xxxx

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