<Media Support for APBS>
Thanks APBS for the Media Invitation. The event was well launched at Gallery Hotel with golden confetti and a APBS Celebrates Togetherness This Lunar New Year with a Big Bang.
Lets share a little insight of the Actual Day Launch reporting there 🙂
Tiger Beer ……are you thirsty now?
Interesting chinese traditional sign :
Guinness beer.. ever mistaken this for coke on a clear glass?
This Year Limited edition Set! Beautiful!
And not forgetting the tradtional chinese bah kwa!
TIGER BEER LAUNCHES SEARCH FOR SINGAPORE’S FAVOURITE CHINESE NEW YEAR DISH
SINGAPORE, 29 DECEMBER 2010 – Mention Chinese New Year and images of family, friends
and gatherings over food are conjured in an instant. Food and ice-cold beer have long been
a winning combination to keep friends and family smiling and gatherings a happy affair. This
year, Tiger wants you to tap into your years of experience and well-honed tastebuds to vote
for your favourite Chinese New Year dish that goes best with a swig of Tiger Beer!
In the newest digital campaign launched by Asia Pacific Breweries, Tiger Beer takes the
heavenly pairing of food and beer to the World Wide Web. Consumers can vote for their
favourite dish from a list of Chinese New Year favourites that complements the smooth
taste of Tiger Beer. Specially shortlisted by renowned local food expert, Violet Oon, the
Dishes up for voting are:
1. Happiness Crispy Prawn Delight
2. Braised Fortune Abalone with Broccoli
3. Prosperity Salmon Yu-Sheng
4. Golden Roasted Pig
5. Oriental Catch of Abundance
Here’s how to vote in two easy steps:
Step 1: Log on to http://www.tigercny.com.sg
Step 2: Vote for your favourite Chinese New Year dish that goes best with Tiger Beer!
For more information : check out www.tigercny.com.sg