Media Release : APBS Celebrates Togetherness This Lunar New Year

ASIA PACIFIC BREWERIES SINGAPORE
CELEBRATES LUNAR NEW YEAR WITH A BIG BANG!

Asia Pacific Breweries Singapore (APBS) is embracing the Lunar New Year in a big way in 2011! Leveraging on in-depth consumer insights and attitudes on gatherings and reuniting with friends and loved ones this Lunar New Year, the brands under the APBS umbrella are all set to redefine the concept of “togetherness” this festive season!

Key highlights includes

  • TIGER BEER LAUNCHES LUNAR NEW YEAR CAMPAIGN : “CELEBRATE TOGETHERNESS WITH TIGER”

  • : CELEBRATE TOGETHERNESS WITH TIGER AT SINGAPORE’S LARGEST DINNER GATHERING!

  • TIGER BEER LAUNCHES SEARCH FOR SINGAPORE’S FAVOURITE CHINESE NEW YEAR DISH
  • RAINING GOLD IN THE HEARTLANDS: LEE HON MENG, FIRST WINNER OF TIGER BEER’S GOLD GIVEAWAY

  • APBS PARTNERS KRETA AYER-KIM SENG CITIZENS’ CONSULTATIVE COMMITTEE THIS CHINESE NEW YEAR
    IN SUPPORT OF THE MEAL & GROCERY PROGRAMME

  • BE THE PERFECT HOST AND GUEST WITH GUINNESS: LIMITED EDITION GUINNESS BAK KWA GIVES TRADITIONAL CHINESE NEW YEAR DELICACY A TWIST

Let me share a bit more in my next post to come 🙂

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