Introducing The New Look Johnnie Walker® Black Label®

Johnnie Walker Blended Scotch Whisky has embodied the spirit of progress for more than 100 years. In keeping with the Johnnie Walker ethos of innovation, we have taken another step forward – boldly reinventing our iconic packaging.

The new bottle has been crafted to embrace a more dynamic and stylish form – it is elegant on the eye, pleasing in the hand and exudes familiar characteristics of quality and luxury. The new bottle has strong angular lines, which build from the base and gradually grow to confident, square shoulders. The slanting label is marked by a rich gold text and subtly crafted detailing that provide a contemporary feel.

The new look Johnnie Walker Black Label pack will be available in all outlets islandwide from December 2010 onwards.

Sleek, Bold, Contemporary

Early we have a Private Party launch for the New Look Johnnie Walker Black Label at White Rabbit :

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